Saturday, January 25, 2020

Problem Based Learning Reflective Account Psychology Essay

Problem Based Learning Reflective Account Psychology Essay The Problem Based Learning (PBL) exercise was entitled The relationship to change. Each Case Discussion Group (CDG), consisting of 7 trainees, had to produce a presentation on this topic. Our CDG decided to look at the relationship of the media in changing attitudes towards mental health, with a focus on the Tripartite Model (Triandis, 1971) to explain attitude formation and Stages of Change Model (Prochaska and DiClemente, 1984, cited in Sarafino, 1998) to think about the process of change. I will reflect on the process of change since starting the PBL for both myself and the group, and how this is reflective of changes that occur in clinical practice, with consideration of these two models. The PBL exercise occurred before we started on placement; as such, there are areas that we did not consider or have time to cover; for example, the relationship of the mental health service and teams in changing attitudes towards mental health, both in the community and within services, and how attitudes about mental health influence therapy. I believe these may be important aspects to reflect upon here. Though we were all of similar ages, we had one male in our group and a variety of different individual characteristics and experiences, although we all shared apprehensions about actually doing the presentation. As the group sessions progressed, there were shifts in the extent of the contributions made by different group members. Initially, I remained relatively quiet and felt quite daunted by the process. As I felt more settled and gained more knowledge about the task in hand, I contributed to a far greater extent and felt able to put my point of view across. I believe as a group we were very respectful of one anothers needs and that this developed as we grew in confidence. There was a general consensus of the title being very vague. I felt that there was a need amongst us to get something done and have something to work on, and we became very task-focused. Having watched the other groups presentations, I realised that we remained task-focused throughout the experience in comparison to other groups who largely reflected on their experiences. This may be reflected in therapeutic interventions whereby time constraints and limited sessions mean that we become more focused on the task at hand and neglect to reflect on the therapeutic process. On reflection, however, our group formed a strong bond at an early stage, perhaps drawn together by the safe environment we created to share ideas and anxieties and the shared goal of wanting to achieve, and this formed the basis of a positive experience of this learning task. As the group evolved and held trust in one another, we felt able to hold different opinions and constructively worked through these until a cons ensus was reached. This is something I feel we would not have achieved so successfully at the beginning due to a need to be liked and please one another and therefore feeling restrained and less willing to share a differing opinion. This may be reflected in clinical practice with clients who may initially feel less able to voice ideas or disagreements with our expressed understandings of their difficulties but are more able to do so as the relationship develops. This can be vital when thinking about formulation and highlights the need to reformulate with new information. Of the six formal sessions that we met together for our CDG, three were attended by our facilitator. This had an impact on the group dynamics; due to this being our first assignment and us being new trainees, there was an inherent need for us to seek reassurance that what we were doing was right and to gain approval from the facilitator when she joined us. I was much quieter when she was present, through anxieties about being evaluated and I noticed as a group, we tended to be more restrained and tentative. Part of the role of a clinical psychologist may be to facilitate groups, both therapeutically and in other settings such as group supervision. The differences that arose in the sessions where we had a facilitator compared with those when we did not may also be reflected in other group settings. Whilst the power differential cannot be removed and the way in which people interact under different circumstances will vary, I have considered how important it is to try to make people fee l as comfortable as they can in such settings, perhaps through sharing experiences and anxieties, where appropriate. This has certainly been a helpful part of my own supervision whereby my supervisor has shared her experiences and mistakes and I have felt more empowered to talk about difficult situations I have faced. However, this is still an area that I need to become more comfortable with; accepting that it is neither required nor desirable to know everything or to get everything right. As a group, we worked productively on the task in hand, setting homework tasks for each of us and to then share these with the group at the beginning of each meeting. This is highly reflective of a CBT framework whereby we were very directive and focused on achieving the goal of getting our presentation written. Through my clinical practice, I have seen how using CBT can fit very well with what some clients want, in terms of them having identified the areas they want to change and wanting practical techniques and homework tasks to enable them to do this. However, there have been other clients I have worked with for whom I have been unsure that a CBT approach was best suited to their needs. One client in particular brought with him each week complex family difficulties. Working within a CBT focused team, I felt constrained to keep to a CBT approach but following supervision and a subsequent consultation with family therapy, alongside the CBT we addressed relational difficulties and th is appeared to bring about change within his system that constituted a shift in his depression. Thinking about how we approached our PBL task, I wonder if we neglected a more holistic approach and in our focus on getting the task done, we missed opportunities to learn from the process and engage with the relationships that were forming and changing. In subsequent CDGs, we have reflected more upon how we have formed and developed as a group but it is perhaps an area we need to remain mindful of due to our apparent need to still remain more task-focused. Models of change Our group decided to look at two models relating to our chosen focus of the relationship of the media in changing attitudes towards mental health. The stages of change model (Procheska and DiClemente, 1992) proposes five stages of change: pre-contemplation, contemplation, preparation, action and maintenance, with relapse also being a feature of the change process. In the service where I am on placement, people are required to be motivated to engage and change, and are thus usually at the contemplation or preparation stage. I was struck by the contrast of these clients and the clients I spent time with when working two shifts on an acute ward as part of my induction. Here, many of the clients were less aware of having difficulties or not wanting to make any changes. I reflected on how different therapy might be with clients at different stages and how different techniques may be employed, such as motivational interviewing, at earlier stages. However, I also considered for whom there w as a problem and whether if the client is not at risk to themselves or others and not in distress, should societys representation of normal mean that such clients are forced to change? In addition, it is important to consider what constitutes significant change. Through working with a client who checks obsessively, I have found that my expectations were different to hers and that she has achieved a reduction in checking that is sufficient for her. This enabled me to consider my own attitudes and beliefs about the distress people experience and how important it is to fully listen to clients and what their goals are. We also looked at the Tripartite model which looks at attitudes and how these are influenced and changed. It suggests that attitudes are comprised of three parts, cognitions, affect and behaviour, and that attitudes can be changed by working on any one of these parts, for example through new information, direct experience or forced behaviour. I was very motivated to look at attitudes towards mental health since I feel there is still a lot of stigma attached to mental distress and was interested in the role that the media plays in both supporting and trying to address this, whilst also being aware that this can vary depending on other factors such as culture. I was surprised during my induction on the inpatient ward by the views held by some staff towards the clients whereby some clients were seen as their diagnosis, rather than as people, and were consequently infantilised and not treated as individuals. I found myself trying to get to know more about the clients than just their diag nosis by engaging with them through activities, such as playing pool. The therapeutic relationship is a vital and influential component of therapy (Roth and Fonagy, 2005). It is interesting to think about how both the therapists and clients attitudes towards mental health difficulties impact upon the therapeutic relationship. When working with clients in a therapeutic setting, I am now more mindful of seeing beyond their distress and thinking more holistically, as well as consideration of our attitudes towards the distress and drawing upon the resources and resilience clients have already. My experiences on the ward also enabled me to think more about staff and team attitudes in general. As the role of clinical psychologists changes and they take on more consultative and leadership roles, team dynamics will be an important factor to consider and thus changing attitudes may be an important factor to consider, through increased training and supervision. Final Reflections It has been interesting to reflect on the dynamics of our group. I feel that as a group we bonded very quickly and that this was significantly aided by a shared goal of getting our presentation done alongside a common theme of feeling quite anxious about getting it right. Through the experience of shared learning, we were able to draw upon a wealth of experiences and construct a presentation that employed humour to get our message across in a format that felt safe and fun for us. This very much reflected our CDG meetings which employed humour but focused on the task at hand. It has also enabled me to think about my own use of humour and how I feel that this can be an important factor in clinical practice to aid the therapeutic alliance and to enable clients to alleviate some of their distress. As a group, I think that we moved from tentative explorations of ideas to being more empowered to express and manage differing opinions and achieving an agreed consensus following discussions. With hindsight, I believe we neglected to reflect sufficiently on the process of change for us as a group during the PBL task but that we are now more aware of our need to develop these skills further. Our presentation focused on attitude change towards mental health difficulties. I believe there is a large role for clinical psychologists, and mental health teams, to consider the attitudes we hold and to consider how we view different client groups, mental health difficulties and diversity. I believe that being aware of such attitudes is an important factor in acknowledging the need for change in some attitudes, alongside training and good supervision. I hope that as my own training and confidence develops, I will feel better equipped to be able to facilitate changes in such attitudes.

Friday, January 17, 2020

Sales Report Hema

TABLE OF CONTENTS INTRODUCTION3 COMPANY ANALYSIS (external + internal + SWOT)4 INTERNAL & EXTERNAL ANALYSIS4 HISTORY OF THE COMPANY4 HEMA’S STRUCTURE4 VISION OF THE COMPANY4 MISSION STATEMENT5 TARGET GROUP5 HEMA’S STRATEGY & POSITIONING6 FINANCIAL POSITION & COMPETITION7 PRODUCT-MARKET COMBINATION8 MARKETING MIX8 TRENDS IN RETAIL9 SWOT ANALYSIS10 STRENGHTHS:10 OPPORTUNITIES:11 THREATS:12 MARKET RESEARCH13 THE 7C’S OF EFFECTIVE WEBSITE DESIGN13 QUALITATIVE RESEARCH15 SALES PROPOSAL17 Executive Summary17 Our understanding17 YOUR COMPANY17 YOUR NEEDS17 DESCISION CRITERIA18Our Solution19 FOOD SECTION CLEANLINESS IMPROVEMENT19 PRODUCT RESTOCKING19 Conclusion19 COST AND BENEFIT ANALYSIS20 REFERENCES23 MYSTERY SHOP REPORTS24 NATALIA ROJAS24 VICTORIA TORRES24 MAIKE BOUWER24 ANNA ZAJAC25 CELIA BAUMGARTNER26 ANOUK VAN NULAND26 INTRODUCTION In September 1926, the dream of  two Jewish entrepreneurs  Arthur Isaac and Leo Meyer  opened their first store on the Kalverstra at. The company became a part of the Maxeda group, which renamed from Vendex KBB. It owns Bijenkorf, Hunkemoller, V&D, Praxis, Plan-it and Brico, Dixons and many other stores.In 2007 Maxeda sold HEMA to a British company called Lion Capital LPP. The company primarily focuses on leveraged buyout  investments in Europe. HEMA has expanded into other European countries, with stores in  the  Netherlands, Belgium, Germany, Luxembourg and France. In this report we made a sales analysis of the Hollandsche Eenheidsprijzen Maatschappij Amsterdam, HEMA. HEMA is a Dutch discount retail chain that is characterized by relative low pricing of standard housewares, which are mostly made by the chain itself in beautiful and innovative designs.HEMA offers a very wide variety of products, from books and housewares to food. HEMA is located all around the Netherlands, with in total 445 branches and thousands of employees by March 2011. We analyzed HEMA from different standpoints; we analyzed the ho usewares product section and also the food section. We visited in total 12 different stores all in different locations of the Netherlands from Amsterdam to Maastricht and we did qualitative research by analyzing the company’s external and internal environment. The goal of this report was to find out what HEMA can do to improve sales.COMPANY ANALYSIS (external + internal + SWOT) * INTERNAL & EXTERNAL ANALYSIS HISTORY OF THE COMPANY HEMA is a company with long tradition. The first store was opened on Kalverstraat on 4th of November 1926. Two Jewish entrepreneurs, Arthur Isaac and Leo Mever who have witnessed the hardest economic crisis of that century, conceived the idea. They have seen a lot of people struggling and having difficulties to make ends meet so their concept was to create a shop with different household items of affordable price but still maintaining a high quality.Thanks to Alfred Goudsmit, the director of Amsterdam-based Bijenkorf, this dream became reality and H ollandsche Eenheidsprijzen Maatschappij Amsterdam (known better as HEMA) was set up. The formula was so successful that recently new stores were opened in Germany, Belgium, Luxembourg and France. Additionally, in 2007, HEMA was sold to a British company called Lion Capital LPP. * HEMA’S STRUCTURE HEMA’s structure has changed over the years, as two different groups have owned it, and each one of them had a different way of handling their operations.The Dutch company identifies itself as an adapter, because wherever they open a new store they try to fit into the new environment and implement products that are applicable for the target audience they are pursuing. Additionally, the CEO  and shareholders play an important role in all forms of decision making for the company’s processes and changes, being constantly informed of any new ventures being pursued. * VISION OF THE COMPANY HEMA has clearly stated that what drives them toward attaining goals is the need to adapt to what consumers really want, in this constantly changing environment. We are driven by our business goals in everything we do. Consumers’ needs are changing and we continually adapt to those needs†. Over the time HEMA has been developing its brands, and now have more products than what they had when they opened their very first store. MISSION STATEMENT According to official website, HEMA’s mission statement consists of the following: â€Å"The HEMA style can be summarized in two words: ‘exceptional simplicity’, by which we mean that our products are both simple and exceptional. Long before the term ‘home brand’ was invented, we were creating and manufacturing our own products†.This concept should be applied not only to products they offer but also to services. HEMA’s mission is to turn day-to-day products into something exceptional and yet affordable. Another aspect is to recognize the continuously changing customer s’ need and satisfy them. TARGET GROUP Originally, HEMA's market segment was mainly the middle-low class with its consequent medium range income. However, over the years HEMA has attracted more individuals with a higher income, due to the guaranteed quality their products offer at a very affordable price.HEMA states that its target group are men and women of all ages and socio-economic classes as everyone can find there something for himself. However, different surveys have shown that the majority of the audience  is mainly  between the ages of 14-32, identifying young  parents,  and students as part of this segment. Lately we can note HEMA’s tendency to focus more and more on younger customers by different promotion techniques and actions. For example, they recently made a contest for students that were studying any form of design, inviting them to create a new HEMA product with their own fresh ideas.In this digital age, all companies must be aware that if the y truly want to succeed they must reach their target group through up-to-date methods. Therefore, HEMA reaches most of its customers through TV commercials, Internet, magazines and even direct mail. The most important of these, in this modern time and age, has to be its main website, which not only allows customers to shop online but also provides all the information necessary on current promotions and activities. HEMA’S STRATEGY ; POSITIONING As said above, HEMA’s aim is to make people’s life a little more convenient, independently of where they live.That is why the company is planning on expanding across Europe and probably also further. HEMA’s executives believe that the formula they offer is a good product and could go global. The company’s strategy is to captivate new trends and adapt to customers. To be so successful it is essential to have motivated and dedicated staff. To achieve it the relationship of trust and commitment must be created. That is why all decisions, which are being made, are based on belief that all employees are entitled to respect for dignity, individuality and diversity.The positioning of HEMA is based on the distinctiveness of its designs, which are done in-house by HEMA designers, and all the products at HEMA are HEMA branded (in most cases), which makes it stand out in the market by being immediately recognizable to customers. The competent price is another factor HEMA sells as a positioning point, although competition has made its low prices seem relative in comparison to all the other options now offered at the same price range or at even lower prices. HEMA often underlines its will to act with social responsibility.Thus, also the way of producing and delivering goods to customers is of high importance. The corporation uses a â€Å"naturally HEMA’’ approach to protect the environment. Whenever it is time to change the uniforms of their employees, they recycle and use them for so mething else, instead of throwing them into the garbage can. Moreover, in each one of their stores they practice a recycle culture and waste collection programs. FINANCIAL POSITION ; COMPETITION HEMA has been one of the most favourite Dutch stores in the Netherlands, and gradually is gaining hearts of other markets abroad.In the Dutch market, HEMA has 445 stores, in Belgium 62, Germany 8, Luxembourg 3 and France 7. In total HEMA has 10,000 employees, of which 80% are women and the remaining 20% are men. Currently the company is participating in a project called â€Å"return to sender†. However, it does not seek to make a profit by selling these products; it rather strives to support fair trade in third-world countries making sure that profits return to the manufacturers by means of development projects and education in the regions of origin.Hema achieved quite good results in the year 2011 especially if we take into consideration the challenging conditions. It had to face dec lining non-food retail spending, increasing competition, higher raw material prices as well as declining consumer confidence. Compared to 2010 (loss of 18. 3 â‚ ¬mln), net sales increased by 3%, and so did the net profit rising with â‚ ¬11 mln, mainly because of lower financing costs. According to the statements released by HEMA, the share in all categories improved. The company continues on investing, in 2011 spending â‚ ¬57 mln (amount comparable to 2010).However, the profit margin suffered (0. 5% lower in comparison to 2010) due to increase in price of oil, coffee and cotton. Total capital after the acquisition by Lion Capital is estimated on â‚ ¬1. 4 billion, of which 35. 4% is financed by shareholders. As far as competitors go, HEMA has found its largest competition against Jumbo Groep Holding B. V and Koninklijke Ahold B. V. , which comprises itself of Albert Heijn, Etos, and Gall ; Ga. , among others. Additionally, other competitors in retail include Kruidvat, D;A , and Zeeman. PRODUCT-MARKET COMBINATIONHereby is sum up of the best and the worst of HEMA's products, according to each box/category of the matrix: STARS-â€Å"Le Lapin† tea kettle| QUESTION MARKS-HEMA Beauty| CASH COWS-Sausage (worst)| DOGS-| MARKETING MIX Price Based on an overview of the online website, www. hema. nl, the price of products ranges from as little as . 50 to as much as 250 euros, specifically for the bicycles. However, most products range under the 20 euros or less mark, especially when it comes to its office supplies, cosmetics, beauty products, and foods & beverages.They also use many discounted product prices to boost sales. Product The products offered at HEMA are of a great and wide variety, and are divided into clothing, accessories, cosmetics, skincare products, office/school supplies, domestic appliances, home items, textiles (curtains, duvets, etc. ), food & beverages, and finally, its photo printing service, exclusive to only some HEMA stores. Acco rding to the principles of its product mix, the products themselves are not necessarily all consistent with each other, as their diversity is large.The depth of some of the products is also not as varied, though HEMA tries to have in most cases at least two different variations, mostly in price range/quality or color presentation, of the same product. Promotion HEMA is avid in its promotion of products, especially those that are discounted from week to week and new to the store. They use, as mentioned above, TV advertisements, billboards, employ the use of social media such as Facebook, Twitter, Youtube, Google+ and Pinterest, and as well as Internet advertising through their online website. Place HEMA products are sold at HEMA stores and online at www. hema. nl.There are several variations of a HEMA store, ranging from very large warehouse style to small outlets in train stations and airports. Also, specialized stores are popping up recently, such as HEMA Foto’s, HEMA Beauty , and a HEMA with only its ready-made food, in a similar â€Å"to go† style as its competitor Albert Heijn. The products are sold directly, passing on from HEMA's own suppliers in Hong Kong and Shanghai to the stores for selling. TRENDS IN RETAIL For 2012, several trends were present in the retail business in general. Firstly, the investment in mobile applications and services has increased enormously over the past year.Customers are now able to find store locations, prices, customer reviews and eventually order said products all through their mobile phone. With the continued modernity of cellphones, it is no doubt this trend will keep on climbing and showing its importance in the retail business. Another trend this year has been the stagnant sales due to the low economy in recent times. Customers are spending more on necessary products rather than retail, and it is of great importance for retail companies to find a way to demonstrate the added value and worthiness of the pro duct they are selling, as well as placing it in a competitive price range.Additionally, globalization has taken over the world and influenced greatly on retail. More and more retail companies are encouraged to expand themselves abroad, giving them the competitive edge they need to succeed. Lastly, another trend related retail is that economic times and high prices are forcing stores to become more compact, which has actually been well received by customers, who do not wish to wander in a thousand square meters to get the one product they need. SWOT ANALYSIS * STRENGHTHS: Dutch citizens have been acquainted with HEMA since 1926, which means that a large quantity of the population is attached to their brand. They have one of the most important  advantages that a company can have: loyal customers. * HEMA can be proud of its customer-oriented and committed staff, people who do their best every day achieving at the same time high customer satisfaction. * Contrarily to majority of retai lers, HEMA sells its own original brand. The company has its own design department, where highly educated employees come up with new ideas and improved products.What is more, HEMA involves its customers, among them, young talented design students who are given chance to participate in new-product creation. * Own laboratory where all the products are being strictly tested before arriving on store shelves. * Highly creative marketing team often coming up with interesting actions and promotions attracting new customers and retaining the old ones. * Good advertising and multi channel communication with customers. HEMA broadcasts its own TV commercials, distributes leaflets, sends e-mails, newsletters and of course has a well organized website where web shopping is available 24h/24. Ability to track new tendencies and adapt them in a short period; introduction of innovative fashion or an incorporation of a cafe/restaurant into stores is one of many examples. * HEMA takes into considerati on the environment during production and logistics processes. It strives to reduce amount of energy used for transportation as well as production, limits packaging to minimum, takes care of material used and the possibility of their recycling. * Offers a great diversity of household products at quite affordable prices. * Great attention toward a customer and putting his satisfaction first.Thus, each customer that is not satisfied with service provided can claim for refund. * HEMA stores expand with a high rapidity, even monthly. * Demonstrated support for various initiatives such as FAIR TRADE, Return to Sender etc. WEAKNESSES: – Although HEMA claims to produce its products in an ecofriendly manner, still a considerable number of products are made of hardly recyclable material. This aspect should be reviewed by HEMA departments and new solutions should be implemented and comply fully to company’s mission of social responsibility. Based on the market research made, HEMA product quality is not the highest in most cases, especially if comparing it to other products with the same price tag. – HEMA is currently in the process of suffering from the so-called â€Å"commodity trap†, in which its fellow competitors are selling the same comparable products HEMA does, at lower prices. – In reference to our surveys, the cleanliness and neatness of the HEMA stores can be improved upon, as well as a better control of restocking products that are being sold. HEMA’s great range of products, though a great strength, is also a great weakness, as the management of all these products can become overpowering, and the previously mentioned quality and cleanliness control become more difficult to handle. * OPPORTUNITIES: – Its current owner, the London-based private equity firm Lion Capital, has been trying to sell the company since 2011, but there are still plans to, in a year or so, retry its selling proposal. The main stakeholder in this would be Royal Ahold NV, who currently is the owner of the biggest chain of supermarkets in the Netherlands, Albert Heijn, amongst other investments.Pairing up AH and HEMA to sell their products together could prove itself as an incredibly profitable business synergy of brands. -As mentioned before in the retail trends, HEMA could take advantage of the recent mobile phone apps boost, and include an app version of their online store for mobile users to buy the products directly on the go. They already offer their HEMA Photos services online, but could work more on this growing trend to improve sales. -Even though HEMA has a claim on the Corporate Social Responsibility as a company, they could move even further with their actions by actively timulating sustainability amongst their suppliers. Not only does this actively pursue good, it provides a new selling point for customers who believe in sustainability as an added value to a product purchase. Sustainability in companies itse lf is a growing trend, considering all the education new generations have had over global warming and the threat of the carbon footprint. * THREATS: – With the recent economic crisis in 2012 with the European Union and the budget cuts, retailers in general in the Netherlands, with HEMA included, are suffering from these cuts.The Dutch government will boost the highest value added on consumer goods to 21% from 19% before the austerity measures were in place. This will affect most businesses who handle goods that are not foods or beverages, and even though HEMA does have a part of its business focused on that, it is mostly a mixed retailer. – Dutch consumer confidence has hit an all-time low since 2003, notably dropping 1. 3% in February 2012. – Due once again to the austerity, Dutch households are facing stagnant salaries with higher retail prices, which means the consumer spending will be reduced. As mentioned before in the opportunities, its current owner, Lion Capital, has been trying to sell the company since 2011 but has so far been unsuccessful to reach its desired 1. 5 billion euro asking price. There are still plans to, in a year or so, retry its selling proposal, which would provide instability within HEMA due to the change of ownership. Of course, it can not be determined whether this change will be beneficial or not, but it most certainly would be an adjustment to the company, and sales might suffer from it. MARKET RESEARCHThis section consists of an extensive and thorough market research analysis of HEMA, a multinational retail chain that caters several products in different areas of Europe. The report begins an explanation of its target group. Consequently, there is an analysis of the 7 C’s of web, and a final conclusion is provided. The overall objective is to obtain a full understanding on the views, and behaviors from HEMA’S customers, and how these influence within their purchasing decisions. TARGET GROUP Orig inally, HEMA's market segment was mainly the middle-low class with its consequent medium range income.However, over the years HEMA has attracted more individuals with a higher income, due to the guaranteed quality their products offer at a very affordable price. The audience  is mainly  between the ages of 14-32, identifying young  parents,  and students as part of this segment. HEMA is focusing more and more on younger customers by different promotion techniques and actions. For example, they recently made a contest for students that were studying any form of design, inviting them to create a new HEMA product with their own fresh ideas.Moreover, they are also reaching youngsters through their parents, personalizing their own product is a key advantage to them. In this digital age all companies must be aware that if they truly want to succeed they must reach their target group through up-to-date methods. Therefore, HEMA reaches most of its customers through TV commercials, I nternet, magazines and even direct mail. The most important of these, in this modern time and age, has to be its main website, which not only allows customers to shop online but also provides all the information necessary on current promotions and activities being organized. THE 7C’S OF EFFECTIVE WEBSITE DESIGN In order to look into the 7 C’ S, a required observation of HEMA's main website (http://www. hema. nl) was necessary to regard how each one the forms of effective design were implemented. Context- The site's layout and design is dynamic, very colorful and appealing to the senses, making it an effective tool for marketing. Content- Varied is the most proper way to describe their content. Community- HEMA allows customers to interact with each other by participating in contests, activities and promotions, as well as allowing them to voice their suggestions and complaints.Customization-Since customers can subscribe themselves and create themselves an account, it is possible to have their own customized web page, because the web site will display their most recent purchases and tailor itself automatically each single time. Communication-Their web page uses a two-way communication Connection-The site is linked to other web pages, such as YouTube, Twitter and Facebook. This enables the user to check HEMA’s account in these 3 web sites and to show their most recent acquisitions by uploading pictures of the items. It creates a special bond between the customer and the corporate.Commerce- When there is a purchase of items, the options on payment are several, and allowing the customer to decide what is his or her best option. In acknowledgement of the before stated reasons, HEMA does make a full use of the 7 c's. QUANTITATIVE RESEARCH SURVEY ANALYSIS The questionnaire will probe the following 9 questions: 1-Do you ever shop at HEMA? 2-If yes, how often? 3-Do you like HEMA, neither like it nor dislike it, or dislike it? 4-How clean are HEMA sto res? 5-Compared to its competitors are HEMA’S prices more reasonable, less reasonable or about the same. -In terms of quality, how good are HEMA’S products 7-Description of HEMA in 3 words 8-On a scale from 1-10, which overall grade would you give HEMA 9-In a maximum of 3 words, please tell us on what you would like HEMA to improve After a survey collection and thorough analysis took place, the results were the following: 1-Do you ever shop at HEMA? 95. 2% of the people interviewed admitted to have ever shopped at HEMA. 4. 8% had never shopped at HEMA before. 2-If yes, how often? From the 95. 2% whom claimed to have ever shopped at HEMA, had 94. % purchase goods at the store once a week, the remaining 5. 6% went to the store at least 3 times a week. 3-Do you like HEMA, neutral, or dislike it? 19% of the interviewees likes HEMA a great deal, 47. 6% like it a moderate amount, 14. 3% like it a little, 19% are neutral 4-How clean are HEMA stores? 19% believe the stores are clean, 61. 9% say they are moderately clean, 14. 3% state that it is slightly clean, and 4. 8% think it is not clean at all. 5-Compared to its competitors are HEMA’S prices more reasonable, less reasonable or about the same? 47. 6% believes the prices are reasonable, and a 52. % that they are less reasonable than the ones of the competitors. 6-In terms of quality, how good are HEMA’S products *90. 5% said the product quality was good, a 9. 5% said they were awful. * QUALITATIVE RESEARCH For the qualitative research, we went on a field trip to several HEMA’s to get a few in depth interviews with their customers. At the quantitative research, we mostly ask fixed answer questions to get structured answers and get clear statistics from it. The qualitative is quite the contrary, we ask open question thus not trying to persuade the customers by giving them several options as answers.We asked the following questions that are relative to the marketing research: 1. What are your experiences when shopping at HEMA? The majority of the interviewees were more than positive about their experiences. Not one had a negative experience at one of the HEMA’s. One claimed that they even have everything in the little HEMA’s in the small villages outside of the big city: â€Å"It is unbelievable (and quite scary) how accurate they know us, costumer! † Another costumer: â€Å"The employees are always friendly and helpful, even though they cannot satisfy our needs as costumers. † 2.How would you describe the quality of the products? Here again, the majority is very satisfied about the quality of the products. â€Å"The price/quality ratio is fairly good. I know what to expect from the products. Let’s take a their china for example, I know their bowls won’t last a lifetime. If I want bowls that last a lifetime I will shop at Georg Jensen. This way I can change my china more often and get a fresh new look in the kitchen. à ¢â‚¬  All the interviewees were satisfied with the products bought, though most of them take inconsideration that the products are not the best on the market. 3.What is your opinion about the tidy/cleanness of the stores? Positive feedback: â€Å"The stores look clean†, â€Å"Well organized†, â€Å"Good structure of the placement of the products† Negative feedback: â€Å"Too many products cramped into too little space†, â€Å"Quite mess at the sales shelves†, â€Å"The floors are dusty, though this problem appears in most shops†. The opinions on this question are fairly divided. The bigger shops seemed to have more negative feedback, due to its large variety of products. The overview was lost and the employers were having troubles keeping the shelves organized and the store clean.Response Summary Criteria-8 people were individually interviewed for more in-depth findings, and 40 answered a survey. SALES PROPOSAL * Executive Summary For HEMA a Dutch discount retail chain, which is characterized by relative low pricing products mainly made by the company itself, the customer’s opinion and view about the company is the most important. Time by time, the company has been including new products and ideas to the company trying to make it more attractive to buyers, and then is when the food section came to HEMA becoming its pride with products such as â€Å"rook worst’, Tompouces and pies.However, after having done some research in different locations of HEMA, we found out that even though customers like the food of HEMA, most of them think that the cleanliness of the food section is not positive. Another fact is that since HEMA is characterized by having all kind of self developed articles concentrated on daily necessities, people like to go there whenever they need something especially â€Å"urgent†. According to our research, it happens often that products are not being restocked frequently. This leave s the client with a sense of emptiness after having travelled the whole store in search of that needed product. Our understanding YOUR COMPANY HEMA is a company that makes life fun and easy in an inexpensive way. In HEMA you will find the remarkable combination of â€Å"only the best items for everyday life, with its own especial design, for surprisingly low prices† and with a staff that is always ready to help you with pride, commitment and with love for their company. YOUR NEEDS HEMA is a store where customers go mostly when they need to find something in particular, for example house ware products, school accessories or to have the 1euro breakfast. Customer who go to HEMA, mostly know what they are looking for and what they can find at HEMA.Therefore, HEMA needs to be always prepared to receive these customers, by knowing and having in advance what they are looking for. HEMA needs to create an especial importance to restocking of products. Since most HEMA’s is a lar ge store, where you mostly spend more time than in a particular store, clients do not like to go there, looking for something they know HEMA provides and not finding it because of restocking issues. Makeup, stationery, and house ware tools are some of the sections that have to be always filled. HEMA has a rather small food section, however it is famous for the good taste and low price of their products.The 1euro breakfast, the famous worst and the pastry attract fixed buyers day by day to the store. However, after our research we found out that clients were not especially happy with the cleanliness of this section. Most of the time workers who receive money are the same ones that fixed or deliver the food, this without changing or wearing hand gloves. There must be in HEMA a clear differentiation between the person who is handling the cash and that who is touching the food. In the case that this is the same person there should be a imminent use of hand gloves for each of those actio ns. Prioritized list of needs: More frequently restocking of HEMA products. * Improvement of cleanliness in the food section. DESCISION CRITERIA Key Decision Criteria| Importance(High, Med, Low)| 1. Product Restocking| Med| 2. Food Section Cleanliness Improvement| High | * Our Solution FOOD SECTION CLEANLINESS IMPROVEMENT * For the food section the solution is the implementation of gloves for all employees; enough gloves to be changed after a certain amount of time. Another solution is the distinction of the person working at the register and the person handling and preparing the food. There should not be one person who can use cash and prepare food at the same time.If necessary and for the variation there could be shifts so the employees can also perform different activities, however for one employee the shift should not chance more than once daily. Example: Natalia receives payments from 9 to 12 and then from 12 to 5 she prepares food. PRODUCT RESTOCKING * For the restocking probl em, there could be more frequently revisions of the products that need to be restocked, maybe once a week. Then the making of a product criterion should be made, recognizing which products are the most sold and therefore have to be always available.After the identification of those products, there should be made an agreement that within certain time (for example 2 weeks) those products will be delivered to the store, regardless of the already in store stock of that product. * Conclusion Our group chose HEMA as company for the importance of the store to the Dutch market. HEMA is a story with many years of experience and long trajectory in the market where customers go to purchase good quality products, with personal and innovative designs all for average low prices. Even though we did not find almost any negative points of the company and we were very leased with many aspects of HEMA such as the employees treatment towards customers or the large scale of products they offer, we all a greed on the fact that there are many times that the desired product by the customer is not in stock or the low use of gloves and cleanliness when attending the food section. These two are aspects that are rather easy to improve and that could increase the customers experience and loyalty for HEMA, of course also growing sales of new and fixed clients. COST AND BENEFIT ANALYSIS Last year HEMA obtain great results in an downsizing economie.It has maintained their position within the retail industry by winning the ‘best retail yearprice by ING’ again! Ronald Putting, CEO: â€Å"I am very proud that I can tell you that we, despite a tough economic year, have been continuing our strong line of growth. During the past year HEMA celebrated its 85th anniversary! Thus we have the recent openings of Gare du Nord and Gare Saint Lazare and next to those we already have several successful stores in France. HEMA has grown into an international retail company that continues to grow, with a strong brand that is appreciated by our customers both at home and abroad.This appreciation was once more when the consumer Netherlands HEMA in 2011 chose to best store. In 2011, market conditions were challenging and are expected to deepen the crisis in 2012. Consumers will have more need of a shop where they can rely and which also continues to surprise. A shop where the staff is ready to help consumers with special designed products of good quality and for a low price. So every day we try to make the daily lives of our customers a little bit more fun and easier. † A few figures of the year 2011 – Consumer sales went up to EUR 1. 02 million – Net sales increased just as in 2010 by more than 3% to EUR 1,150 million – The market share of HEMA in all categories improved – The operating result (EBITDA) remained virtually unchanged (euro 155 million) – 47 new stores were opened: 33 in the Netherlands, 8 in Belgium, 2 in Germany and 4 in France. Improvements that can be made In our sales proposal you can read that the most important thing we think that HEMA can improve are: 1. Product restocking 2. Food section cleanliness improvement Lets start of with the product restocking.To sum up the stocks in the store are not at neat as it should be. Some products are placed in the middle of the corridor, which gives a messy appearance of the whole store. In our opinion the manager who is responsible for the product division and visual standards should be educated about this particular subject. HEMA could decide to give those managers some extra training. For improvement of the HEMA food section employees can be trained by a dutch company called HACCP Direct. This will cost HEMA â‚ ¬69,- per store and they will receive a HACCP certificate that is needed to sell food in Holland.Because HEMA is already licenced to sell food the certificates are not necessary to obtain again. But we do think that some extra training is neede d and can be obtained by following an online course. This course will obtain the following subjects: 1. The importance of hygiene and the HACCP method 2. Personal hygiene 3. Cleaning, waste and vermin 4. Temperature Control 5. Furnishing of business premises 6. Purchasing, Storage and shelf life 7. (For) preparing, presenting and serving After these two points of improvement we believe that HEMA is right where they want to be, HEMA wants to be number one.The best in the Netherlands, Belgium, Germany, Luxembourg, France and beyond. HEMA believes that the traditional Dutch success formula of special simplicity with everyone. Anywhere in the world: from city to countryside, from Amsterdam to Tokyo. ING Retail Year price HEMA was chosen by the public overall winner and may have a year long Retailer of the Netherlands'. With an average score of 7. 50 won HEMA in October 2011 even though the audience in the category Baby & Children. HEMA scored during the first round of the high aspect Va lue (7. 92) and Price level (7. 83).During the second round of voting – where the public could vote only on the 26 category winners – HEMA earned fifteen percent of the total number to earn points. HEMA won this award in 2003 and in 2008. In 2005 won the Jury HEMA Price Retail. Special HEMA Beauty shops HEMA opens two beauty shops named HEMA Beauty. HEMA Beauty has been opened the 12th of October 2012 in Amsterdam's Kalverstraat and the day after the opening of the HEMA beauty store in the Barteljorisstraat in Haarlem took place. Now HEMA customers can come in for all their makeup, skincare, inspiration and personal advice. REFERENCES ttp://www. hema. nl/hema/over-hema. aspx http://www. hema. nl/SiteCollectionDocuments/HEMA_corporate_EN. pdf http://www. hema. nl/SiteCollectionDocuments/HEMA_corporate_EN. pdf http://www. hema. nl/hema/about-hema. aspx http://www. hema. nl/SiteCollectionDocuments/HEMA_corporate_EN. pdf http://www. returntosender. nl/en/about/partners htt p://www. hema. nl/hema/voor-de-pers/persberichten. aspx http://www. retail-business-review. com/companies/hema-b http://www. sas. com/news/sascom/2012q1/industry_spotlight. html http://berenschotstrategies. wordpress. com/2011/04/06/hema-in-de-commodity-tra/ ttp://www. marketwatch. com/story/dutch-retailer-hema-no-longer-on-block-sources-2011-06-22 http://edepot. wur. nl/167998 http://www. bloomberg. com/news/2012-05-08/dutch-retailers-face-profit-blow-as-taxes-chill-spending. html http://www. hema. nl/hema/over-hema. aspx http://www. psbydila. com/hema-beauty http://www. haccpdirect. nl/haccp-cursus/ http://perssupport. nl/apssite/persberichten/full/2012/03/27/HEMA+rapporteert+positieve+resultaten+2011 * MYSTERY SHOP REPORTS NATALIA ROJAS Maastricht and Leiden Comparing the two HEMA stores that I visited, I came to different conclusions.First it was appealing to me that both stores were clean and were being cleaned at the moment, so in both cases was the cleaning good. In the food counter in Leiden, even though I bought a closed product, which is a bottle, I did not see any of the employees wearing gloves at any moment, at Maastricht I passes by the food counter as well in the breakfast hour, but I did not see anybody with gloves either. That means in both Leiden and Maastricht the employees were not clean enough in terms of food. In Leiden I was looking for a whiteboard, I asked a girl if they had it, and she said that not in the moment.She knew about what I was talking about so she was acquainted with the store products which is good. the product I was looking for was not there but they had a similar option. In Maastricht I bought a blanket and in the casa I asked the girl if she knew if the blanket was good enough for the Winter to which she responded good enough saying that it has a level 3 which means that it is pretty good for pretty much all seasons, so I was satisfied with my blanket. In Maastricht though the girl in the casa was trying to get rid of people fast because it was pretty much a rush hour and there were a lot of people on the line.However I was satisfied with the product information and personal service at both locations. In conclusion I would say that HEMA employees are well trained and know enough about the products and the store, even though all the products that I needed were not there that is something that can happen everywhere. However probably the cleaning in the food section should be improved at all times and everywhere. VICTORIA TORRES Kalverstraat and hemareguliersbreestraat After analyzing patterns from one HEMA to another, we conclude that; hygiene should become more of a priority.Both locations shared the same pitfall, which was not wearing gloves when in contact with food nor when touching money from the customer. However, employees are well trained and able to answer questions about their product line, for instance the materials used to fabricate such product or its’ origin. Moreover, the answ ers were quite well formulated in acceptable English, bearing in mind that this is not their mother tongue. In a nutshell, the personnel are competent enough, yet sanitization is not as efficient as it should be. MAIKE BOUWER Vleuten and Utrecht Vleuten is a small town right outside Utrecht.Only recently it has opened a HEMA store where the basics are being sold. There were two employees working in the store when I entered. The first one greeted me right when I entered the store. The second employee was busy filling the shelves but still managed to say good morning when I passed by. Both staff members were wearing a HEMA shirt with black pants. The first employee helped me find the duvet covers, knew exactly where they were placed and which one I needed. Though observing the first employee helping another customer at the ‘food section’ she did not wash her hands, neither was the use of cloves involved.Overall the HEMA in Vleuten is a neat store where everything is in pl ace and the employees are friendly. They know the store very well, reasoning that the store is fairly small and has fewer products than the big stores in large cities. The food section, which one hardly can call a section, was not very hygienic. HEMA could improve their hygienic matters by using cloves or wash their hands before touching the food products. Though the employee used a tang to take the sausage and did not get in contact with the sausage self. In general, the small HEMA in Vleuten is a well-organized store with well-trained staff.In comparison with the HEMA in Vleuten, the HEMA in Utrecht is huge. The store is two stories high and is very elaborated. While walking around for a while through the shelves, none of the employee bothered to greet me. Even though I had not received a good morning, the employees looked neat and were all wearing the same outfit. The food section in Utrecht is quite large though the hygiene is not well thought through. No cloves were used when I ordered my sandwich. Wondering if it was a coincidence, I stayed around the food section to observe the others ordering their food.None of the employees washed their hands in my time of observing. The other sections of the store were clean and organized however the food section is certainly a weakness. They could improve by wearing cloves and changing them regularly. Another advice I would give HEMA is to introduce freshly prepared food instead of pre-rolling sandwiches. ANNA ZAJAC Amstelveen and Schiphol The HEMA stores I decided to visit are situated in two different places. One is Amstelveen, peaceful outskirts of Amsterdam and the other, International Airport – Schiphol. I was curious if there could be a difference in service delivered by the employees.As my report demonstrates, I have encountered a major interest, help and friendliness in the store situated in Amstelveen. In both situations the employees were kind and eager to help me. The first one helped me to find a model of a product I was searching for while the other prepared something that I probably should have done on my own. Both had no problem with speaking English with me and made me feel comfortable from the first moment. What is more, I was surprised by a discount I got at the checkout. The store overall was rather clean and kept in order. When it comes to the second store my impressions are a little less positive.The stuff was less cheerful and in some cases they could not answer my questions at all! The level of English was surprisingly lower than that of Amstelveen’s employees. It should be other way around considered that every day thousands of tourists pass through Schiphol Airport. Aspects I would like to seen improved are the employees’ awareness of the products they sell (FairTrade, for example), their readiness to deal with the customer and nicer attitude as well as better command of foreign language. There should be more pressure on keeping food fresh (it coul d be kept in special containers or coverages). CELIA BAUMGARTNERBijlmer Arena and Ferdinand Bolstraat The HEMA chain and concept is a wonderful idea that has spanned great success overtime. However, there are some points that could be worked on based on the day-to-day administration at their shops. The store has a very self-serviced mindset, but perhaps if they worked towards improving their availability to customers, they would be able to improve their sales even more. Also, training employees is of great importance, and it would be nice to see a consistency in the quality of employees working at HEMA, considering it is rather jarring to have good and bad experiences from the same brand store.Product placement is ideal, and we know HEMA is aware of this, as they go to great lengths to display products on â€Å"discount† (they simply happen to be that price the whole time, but they make the customer feel as though they are buying something less expensive). It would be greatly improved if they would work on becoming more neat in their display arrangement, and once again, have more staff on hand to do all the arrangements, the same way AH is always stock full any time of the day.Not only would the displays look more lively and inviting, but it would give HEMA a greater opportunity to sell if their products are actually there to purchase. ANOUK VAN NULAND Kinkerstraat and Nieuwendijk I have visited two stores one in the Oud-West area of Amsterdam and one in the city center. To start of when I entered the store there was nobody to great me. They were all busy with doing their own tasks and were focused on that and on talking with each other. Even tough that’s not what you expect when you come in to a store, in store like this it is fine by me.It just a feeling you get when you are in a store they are very friendly when you ask something and they enjoy their job. I think that’s the most important thing there is. Next to the atmosphere in the st ore there are some practical things I would like to point out. The division of the stores is not really practical. Some large articles do deserve a bit more place and in the middle of the walk there were lots of items on display which gives the stores a messy appearance. The foodarea of the HEMA in the Kinkerstraat was a bit messy. Different kind of ingredients on the same work plate.Nevertheless the food tasted fresh and with good ingredients. The sales person was wearing plastic gloves when she picked up the food, but unfortunately she also received my money with that same hand. I do not think that’s quit hygienic. ——————————————– [ 1 ]. http://www. hema. nl/SiteCollectionDocuments/HEMA_corporate_EN. pdf [ 2 ]. http://www. hema. nl/hema/about-hema. aspx [ 3 ]. http://www. hema. nl/SiteCollectionDocuments/HEMA_corporate_EN. pdf [ 4 ]. http://www. returntosender. nl/en/abo ut/partners [ 5 ]. http://www. hema. nl/hema/voor-de-pers/persberichten. spx [ 6 ]. http://www. retail-business-review. com/companies/hema-b [ 7 ]. http://www. hema. nl/SiteCollectionDocuments/HEMA_corporate_EN. pdf [ 8 ]. http://www. sas. com/news/sascom/2012q1/industry_spotlight. html [ 9 ]. http://www. sas. com/news/sascom/2012q1/industry_spotlight. html [ 10 ]. http://www. sas. com/news/sascom/2012q1/industry_spotlight. html [ 11 ]. http://berenschotstrategies. wordpress. com/2011/04/06/hema-in-de-commodity-tra/ [ 12 ]. http://www. marketwatch. com/story/dutch-retailer-hema-no-longer-on-block-sources-2011-06-22 [ 13 ]. http://edepot. wur. nl/167998 [ 14 ].

Thursday, January 9, 2020

The Kite Runner - 1364 Words

FRIENDSHIP QUOTE Citations follow this format: (Chapter.Paragraph) Quote #1 Sometimes, up in those trees, I talked Hassan into firing walnuts with his slingshot at the neighbors one-eyed German shepherd. Hassan never wanted to, but if I asked, really asked, he wouldnt deny me. Hassan never denied me anything. And he was deadly with his slingshot. Hassans father, Ali, used to catch us and get mad, or as mad as someone as gentle as Ali could ever get. He would wag his finger and wave us down from the tree. He would take the mirror and tell us what his mother had told him, that the devil shone mirrors too, shone them to distract Muslims during prayer. And he laughs while he does it, he always added, scowling at his son. Yes,†¦show more content†¦Sometimes, my entire childhood seems like one long lazy summer day with Hassan, chasing each other between tangles of trees in my fathers yard, playing hide-and-seek, cops and robbers, cowboys and Indians, insect torture – with our crowning achievement undeniably the time we plucked the stinger off a bee and tied a string around the poor thing to yank it back every time it took flight. (4.6) (page 24) Amir lays out the opposing argument just prior to this paragraph. In it, he says ethnicity will always define a relationship. We believe Hosseini really wants us to grapple with Amirs contradictory stances: Does Amirs friendship with Hassan ever get past history, ethnicity, society, and religion? Later, Amir will justify his cowardice in the alleyway by asking himself if he really has to defend Hassan (since Hassan is a Hazara). Does Amir ever get past his prejudices? Were really not sure about this one. Hosseini devotes the entire novel to this question. Quote #5 I know, he said, breaking our embrace. Inshallah, well celebrate later. Right now, Im going to run that blue kite for you, he said. He dropped the spool and took off running, the hem of his green chapan dragging in the snow behind him. Hassan! I called. Come back with it! He was already turning the street corner, his rubber boots kicking up snow. He stopped, turned. He cupped his hands around his mouth. For you a thousand times over! heShow MoreRelatedThe Kite Runner1867 Words   |  8 PagesThe main protagonists in A Complicated Kindness and The Kite Runner convey that identities are socially constructed. Identity is shaped through the following factors: parenting, conflict, culture, gender, and genetics. These factors all intertwine and are the main influencers for shaping the protagonists identity. This is formed by the people that surround a person, their cultural stereotypes, how they teach others, and how a person learns. This essay will discuss how these factor effect identityRead MoreThe Kite Runner1445 Words   |  6 PagesAs implied by the title, kites play a major role in the novel The Kite Runner by Khaled Hosseini. They appear numerous times within the text and prove to be surprisingly versatile in their literary function. They provide common ground for characters whose interests do not normally intersect. They are also present as a very powerful symbol, which adds an extra dimension to this already literary rich novel. Reversing the roles transcending generations, it shows itself to be a multifaceted medium. Read MoreSummary Of The Kite Runner 1269 Words   |  6 PagesThe Kite Runner is a very powerful book that deals with many complex political and personal problems. This book has changed and challenged many of my views on life. I also found this book very inspiring and I have gained a greater appreciation for the life I have in Canada. Firstly, the text communicated with me through emotions. For example, I felt sadness for Hassan because of the way society treats him as an unequal. In addition, I have learned many things from this novel such as the importanceRead MoreThe Kite Runner Analysis772 Words   |  4 PagesThe Kite Runner by Khaled Hosseini was a touching book that revolved around loyalty within a friendship. The friendship between Hassan and Amir had some difficulties. A true friendship can be hard to find(,) but can be one of the most vital things to being truly happy. Both Hassan and Amir had proven their loyalty to each other by the end of The Kite Runner. Loyalty was a crucial part in Hassan and Amir’s friendship.   Ã‚  Ã‚   In the beginning, Hassan was not only loyal to Amir because that was his dutyRead MoreAnalysis Of The Kite Runner1078 Words   |  5 Pages The Kite Runner by Khaled Hosseini, a story of a boy as he unravels his journey throughout his life. The novel consists of multiple themes such as love, friendship, betrayal, guilt, , secrets, loyalty, and redemption. As the main character, Amir recalls his past events, all of these themes start to unravel specific events that occurred in his life. â€Å"There is a way to be good again† (Hosseini 2) is where the novel unfolds the deep dark life of Amir’s regret and guilt, Baba’s secret, and Hassan’sRead MoreAnalysis Of The Kite Runner 1016 Words   |  5 PagesAccording to the dictionary redemption means â€Å" The act of saving from sin†. The kite Runner is about two boys that goes through violence and betrayal in Kabul, Afghanistan. One of the main characters Amir decided not to help his best friend caused their conflicts to grow. This reveals the theme of redemption throughout the Kite Runner. Most importantly, there is a motivation behind why Amir battles very nearly his whole existence with reclamation and that is on the grounds that Amir s hirelingRead MoreSummary Of The Kite Runner 1196 Words   |  5 PagesNick St. Sauveur World Literature II 20 November 2015 Mrs. Hogan Kite Runner Essay Amir: Lost In Fear Over the duration of history, it has been shown that guilt not brought to light can do little in the name of personal redemption. Moreover, this is clearly connected with and related to Khaled Hosseini s fantastic novel The Kite Runner, one of which describes as well as shows the thoughts and actions of teens through the story s main character, Amir, and his many adventures as anRead MoreThe Kite Runner Analysis 1844 Words   |  8 PagesTherefore, being a father is very difficult, having to overcome obstacles and being strong for each other. A well-known saying â€Å"like father, like son† is evident in this novel by the different ties of relationship each character had. In the novel, The Kite Runner, Khaled Hosseini proves that there is need of a fatherly figure when growing up. Having a father-son bond helps the child differentiate right from wrong. The relationship which demonstrates the need of a father figure is depicted by Baba and AmirRead MoreSummary Of The Kite Run ner Essay997 Words   |  4 Pages The Kite Runner Theme Paper In the song â€Å"hello† by Adele she talks about how she wants meet to talk about everything in the past the makes her feel this guilt because the time away just didn t do enough she hasn t got over this feeling. Also in The Kite Runner, the character Baba experiences guilt so he does acts of kindness to redeem himself. No one knows why Baba did those acts of kindness till the end of the book because he thought no one would think of him the same way. In The Kite RunnerRead MoreAnalysis Of The Kite Runner 1229 Words   |  5 PagesThe Kite Runner’s plot is centered on the story of Amir, a young boy who grew up in Afghanistan with his father, and friend, Hassan. Amir was raised without a mother, and had no womanly influence in his life until he was married. This lack of women in the storyline has caused some to argue that the novel is demeaning to women (Gomez). The vulgar language and explicit themes are seen as demoralizing towards the female gender (Schaub). In the novel the women are required to remain committed and submissive

Wednesday, January 1, 2020

The Physical Environment Of The Classroom - 1869 Words

The physical environment of the classroom As I walked into the classroom, I noticed many visuals, hands on materials, child size tables and chairs. The visuals around the classroom were pictures/ descriptions that can help the children identify things around the room. For example: centers, a word wall that consisted of sight words that they have learned in the past and words that are being added, shapes and colors, a calendar, classroom rules, and a sign language chart so that the children can learn his or her alphabets in sign language. In addition, the children’s authentic artwork were posted on the art board. For a large group of 15 children, the classroom space was very limited. In this specific classroom, the ratio was 2:15 (1 teacher, 1 aide and 15 children) and this classroom isn’t shared with another class. The classroom has two long tables with six chairs per table: six red chairs and six blue chairs. The cooperating teacher explained that she has a red table and blue table because she wanted to separa te specific friends due to behavioral issues. For circle time, the teacher has a rocking chair right in front of the circle time mat and everything on the circle time board is to the children’s eye level and child size. The circle time rug is big enough so that the children have space and they can see and hear the teacher. So far from what I have observed, the children have access to books, crayons, markers, writing utensils such as pencils, and journals. The learningShow MoreRelatedCreating A Physical Environment Of Classroom1114 Words   |  5 Pagesspecific rules for responding to ethnic, gender, and cultural diversity in the classroom. Furthermore, making your classroom inviting and comfortable to help with ideas and resources will benefit student success appropriately. Perhaps the usual value is to be thoughtful and sensitive. Creating a physical environment of classroom also reflect expectation of student, if students are perceived to be lacking, the education environment may reflect as plain. If students are perceived as intelligent and motivatedRead MoreClassroom Organization Focuses On The Physical Environment Of The Classroom971 Words   |  4 PagesClassroom organization focuses on the physical environment of the classroom. Effective teachers understand that organizing a safe classroom environment is essential for optimizing student learning and reducing distractions. For example, if student desks are arranged in a way that makes it difficult for the teacher to circulate the room, student behavior is likely to be less responsible than when the teacher can easily reach every student. Aspects of the of a classroom’s physical arrangement thatRead MoreStudents With Disabilities Of Physical Education1705 Words   |  7 Pages Students with Disabilities in Physical Education Megan R. Johnson Lincoln Memorial University â€Æ' Students with Disabilities in Physical Education More and more students with disabilities are being taught in the public school system today than in the past ten or so years. This gives the students the opportunity to learn and prosper in their least restrictive environment along with their peers. Many educators, as well as those in physical education, are learning how to implement and incorporateRead MoreEducational Spaces : Not Only Transmitted Through People804 Words   |  4 Pagesthe target, such as elevated self esteem (Major, Kaiser, McCoy, 2003). Nonetheless, placing objects that cued a safe environment for women (such an equality award) boosted performance for all women, regardless of their RS scores. (Mendoza-Denton, ShawTaylor, Chen, Chang, 2009). In another study, male and female students gave a speech to an audience in a virtual-reality classroom that either had pictures of male politicians (i.e., Bill Clinton), female politicians (i.e., Hillary Clinton or AngelaRead MoreThe Benefits Of Teaching Children With ASD 877 Words   |  4 Pagesincoming sensory stimulation, the physically structured environment should offer an environmental organization for the children with ASD. Therefore, having a proper physical and environmental support results in a higher level of success when teaching children with ASDs. From the video, the furniture arrangement consists of clear physical and visual boundaries. These are essential in aiding the children to comprehend where each area of the classroom begins and where it ends. Besides, such a clear arrangementRead MoreTeaching Students With Orthopedic And Physical Disabilities1258 Words   |  6 PagesTeaching students with orthopedic and physical disabilities can present an imposing challenge for teachers; even more so when these students are to be incorporated into a regular education class. Fortunately, there are strategies that have proven successful in integrating these students and providing them with an education that will help them achieve their pote ntial. The IDEA defines orthopedic impairment/physical disability as: â€Å"a severe orthopedic impairment that adversely affects a child s educationalRead MorePromoting Harmony Reflection Paper1124 Words   |  5 PagesPromoting Harmony Reflection Perhaps the hardest part about being a middle school teacher is teaching young adolescents who are dealing with physical, emotional, intellectual, and social changes. 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